Project-led website
Responsive service positioning, completed-project galleries, construction guidance and repeated quote pathways in Marval’s black-and-gold visual system.
Construction · Website · Lead generation
Connecting Marval Construct’s website, campaigns and enquiries
Yoprel brought the website, paid-social landing experience, attribution, consent-aware measurement and owned lead capture into a more coherent digital growth journey.
ClientMarval Construct Ltd
FocusDigital presence and lead journey
DeliveryWebsite, landing page, tracking and forms
Evidence basis: This story describes capabilities visible in Marval’s checked-in website and public project assets. It makes no claim about lead volume, conversion rate or revenue.
Problem
Marval needed a digital presence that reflected the quality of its residential and commercial work while giving prospective customers a clear route from interest to enquiry. Services, completed projects and practical construction guidance had to feel like one credible customer journey rather than disconnected pages.
The growth journey also needed to work beyond the main website. Paid-social visitors required a focused renovations and extensions experience, while Marval needed to retain useful campaign context and measure actions only when the visitor had given the relevant consent.
Approach
Yoprel treated website presentation, campaign traffic, attribution and enquiry delivery as one system. The main site leads with completed work and clear service pathways. A dedicated renovations and extensions landing experience gives campaign visitors a focused next step without removing the evidence that builds trust.
The enquiry flow records the available UTM parameters, landing page, referrer and fbclid, then submits structured data to Yoprel’s Forms API. Meta measurement is loaded only after advertising consent, keeping campaign capability aligned with the site’s consent controls.
How the solution works
One joined-up path from interest to an owned enquiry
- AttractProject content and paid-social campaigns create relevant entry points.
- Build confidenceReal project imagery, service detail and a focused landing experience answer practical questions.
- Preserve contextUTMs, referrer, landing page and
fbclidtravel with the enquiry when available. - Capture and measureThe owned Forms API receives the lead while consent-aware tracking records eligible actions.
Outcome
Marval now has a professional, project-led customer journey rather than a brochure page in isolation. Visitors can understand the company’s services, inspect completed work, follow construction guidance and move into a relevant quote pathway from desktop or mobile.
Behind that journey, campaign context and enquiry delivery are connected in a maintainable way. This gives Marval a stronger measurement foundation and gives Yoprel a practical base for continued website care and iterative optimisation, without depending on fabricated performance claims.
What Yoprel delivered
Campaign landing experience
A dedicated renovations, extensions and loft-conversion page designed around paid-social visitor intent.
Attribution and measurement
UTM and fbclid capture, referrer context, conversion events and a consent-gated Meta Pixel integration.
Owned enquiry delivery
Validated forms with honeypot protection and structured submission to the Yoprel Forms API.
Visual examples
Real work, presented with confidence
The site uses approved Marval project photography—never unrelated stock—to connect the digital experience to delivered construction work.
Technologies used
The implementation stays portable and straightforward to maintain while separating public configuration from private credentials.
Need to connect your website, campaigns and enquiries?
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